Tomorrow the Nike sportswear flagship store opens @ 21 mercer in soho..With the launch of the new store they will be releasing the Air force 1 Lux coming in 12 colors exclusive to the new store...A new and innovative appointment-only design experience called Nike Sportswear Bespoke will allow consumers to work one-on-one with Nike designers to customize select Nike footwear styles. Taking customization to new heights, Nike Sportswear Bespoke is globally exclusive to 21 Mercer and launches in Fall 2008 with the seminal Air Force 1 sneaker.
Nike is hosting an invite-only block party on the eve of August 21st (tonight) to celebrate the launch of 21 Mercer Street, NYC. Guests will see Mercer Street transform into a New York stadium, and be the first to experience the store which opens the following day.
The event will feature a presentation by artist Robert Wilson and producer Noah Khoshbin, who rendered Nike’s innovations in the areas of sport and design into the energy of athletes—dancer Sofia Boutella, skateboarder Shingo Iwasaki and BMX rider Nigel Sylvester—creating a unique visual and sensory experience. Their project premiered at the Nike Sportswear launch in Beijing in May, 2008. Complimenting this work will be a series of projects by artists Timothy McGurr, Heron Preston and Boogie, inspired by New York sport and style.
LINK
Posts
0 comments:
Post a Comment